Review Of Marketing Course Syllabus References. In this course we will learn about the basic components of marketing, its methods and uses to business firms. Core marketing concepts and frameworks (marketing as a business discipline | marketing strategy and tactics;
Web marketing issues such as understanding the nature and behavior of consumers, marketing segmentation, targeting approaches, branding, competition, pricing, promotion, product development, distribution, digital marketing and innovation and marketing implementation and research methodologies. The course is also a foundation for advanced electives in marketing as well as other wharton courses. The case study sessions illustrate how these marketing concepts, frameworks and techniques can be applied in real world situations.
